Insights on creator-brand deal infrastructure, partnership standards, usage rights, and the future of the creator economy.
Original reporting and analysis on creator economy contracts, brand partnership infrastructure, usage rights pricing, payment terms, exclusivity clauses, and the governance gap the industry can no longer self-regulate.
Recent topics include: in-perpetuity usage rights pricing, Net-90 payment problems, exclusivity clause valuation, FTC disclosure compliance, and how to read a brand deal contract in seven minutes.