Black X builds the standards, tooling, and intelligence layer for fair, professional creator-brand partnerships.
Founder story
Black X was founded in 2025 by Brian O'Neal after watching creators sign exploitative brand deals without benchmarks, standards, or leverage. The creator economy generates billions in brand partnerships every year, yet most creators negotiate alone — armed with a Google Doc against a brand legal team. Black X is the infrastructure response.
Our three products
Deal Score™ — AI-powered 100-point clarity analysis of any creator deal
Black X Verified™ — Independent partnership trust standard with public badge
Black X Negotiate™ — AI agent that drafts counter-proposals and redlines