Score Dimensions Explained

    The 6 dimensions we analyze for clarity

    Every deal is analyzed across 6 key dimensions that together form your total Clarity Score of 100 points. Each dimension is weighted based on its impact on deal outcomes and creator-brand relationships.

    Scope of Work Clarity

    25%

    The most common source of conflict in creator deals.

    What we measure:

    • Deliverables clearly defined
    • Quantity specified
    • Platforms specified
    • Format specified (post, reel, story, usage)
    • Revision expectations stated

    Usage Rights Specificity

    25%

    Where creators get burned and brands get exposed.

    What we measure:

    • Usage duration specified
    • Platforms specified
    • Paid vs organic usage clarified
    • Whitelisting/ads addressed
    • Exclusivity stated or excluded

    Compensation & Payment Terms

    20%

    Money clarity reduces friction immediately.

    What we measure:

    • Total compensation clearly stated
    • Payment schedule defined
    • Payment method specified
    • Bonuses / performance terms clarified
    • Late payment terms addressed

    Timeline & Milestones

    15%

    Deals stall when timing is vague.

    What we measure:

    • Campaign start/end dates
    • Content submission deadlines
    • Review/approval windows
    • Posting windows
    • Payment timing relative to delivery

    Termination & Edge Conditions

    10%

    The "what if things go wrong" layer.

    What we measure:

    • Termination rights present
    • Kill fees addressed
    • Non-performance outcomes stated
    • Force majeure (if present)
    • Cancellation handling

    Communication & Ownership Signals

    5%

    Subtle but powerful operational clarity.

    What we measure:

    • Point of contact identified
    • Approval authority defined
    • Content ownership clarity
    • Brand safety expectations stated

    Total = 100 points. Each dimension is scored on clarity presence, not "good vs bad."